Although ST25 rice is entangled with some complications related to brand issues in foreign markets, that does not affect the appeal of this rice that is considered the best in the world. Recently, after being officially imported into the US, ST25 rice has quickly conquered consumers in this potential market.
Hai Lua Supermarket is one of the first establishments in the East Coast of the United States to distribute ST25 rice from Vietnam. This is the first time that a rice product labeled made in Vietnam is sold with other high-quality rice brands from India, Thailand or Japan.
ST25 rice is currently listed for nearly 30 USD (equivalent to about 700,000 VND) for a bag of more than 11 kg. This price is slightly higher than other high-quality rice on the market, but with the existing titles, ST25 rice has been chosen by many customers when it has just opened for sale.
Ms. Loan Do, Massachusetts, USA said: "I have never seen Vietnamese rice before, so I usually eat Thai Con Voi rice. I just saw that Vietnamese rice has been imported, so I took a bag back home. Try it, if possible, will recommend to friends."
"St25 rice is new, but a lot of people like it and ask about it. Moreover, this rice has started to be popular from California, people have been spreading word of mouth to each other and searching. Because the market is so new, not many people know about it, but Everyone who knows is very interested. I think this is a good opportunity and this product will be popular," said Mr. Uy Nguyen - owner of Hai Lua Supermarket, Massachusetts, USA.
In addition to the quality that has been confirmed as the best rice in the world, ST25 rice also attracts US consumers due to its healthy ingredients, especially for people with obesity or diabetes.
Ms. Thao Ngo, Massachusetts, USA said: "My father has diabetes in my family, and my mother also has high cholesterol. This rice doesn't have those two ingredients, so I bought it to try it out. It's flexible and delicious. If you like it, recommend it to your friends to try it, and friends also compliment it."
"This is one of the best rice, it's my favorite dish, so I always come here to buy. You always sell good stuff here," said Mr. Pakana, Massachusetts, USA.
Along with the system of Vietnamese supermarkets in the US, ST25 rice is now also starting to be offered for sale on major e-commerce sites such as Amazon and some other online food selling websites. It can be said that ST25 rice is opening up new opportunities for Vietnamese rice to conquer one of the most demanding markets in the world.
With a country with many obese people like the US, ST25 rice also attracts customers in the criteria of not causing obesity and not causing diabetes. According to the distribution units, the US has the potential to become the main export market of ST25 rice in the future.
Source: Vtv.vn
